Published: 02 July 2021
Hype Cycles and Priority Matrices help organizations to navigate the hype and disillusionment that surround innovations and to identify high-benefit innovations. Executive leaders should use this research to make decisions about investing in the right innovations at the right time.
Most innovations — technologies, services and disciplines — progress through a pattern of overenthusiasm and disillusionment, followed by mainstream adoption and productivity.
Hype Cycles provide a snapshot of the relative market promotion, maturity and benefit of innovations within a certain segment, such as a technology area, horizontal or vertical business market, or a certain demographic audience.
Hype Cycles and Priority Matrices help strategists and planners to evaluate innovations based on perceived value, business benefit, adoption rate and future direction.
Executive leaders with responsibility for managing innovation:
Strategize carefully in investments by using the information along the Hype Cycle as a guide.
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