Gartner Research

Quick Answer: How Do I Capitalize on Future Trends Using Levels of Uncertainty?

Summary

When evaluating the impact of trends, organizations often categorize them based on their expected time horizon: short-, medium- or long-term. However, their level of uncertainty is a more important factor. Here, we discuss this trend dynamic and what steps to take for each level of uncertainty.

Published: 12 July 2021

ID: G00754433

Analyst(s): Frank Buytendijk David Cearley Marty Resnick Peter Skyttegaard Brian Burke

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