Gartner Research

Infographic: The Annual CMO Marketing Budget Report — Insights From Gartner’s CMO Spend Survey, 2021

Summary

Marketing budgets as a percentage of revenue have fallen to their lowest level in recent history. Meanwhile, CMOs continue to reprioritize channels, programs and resources. Use this Infographic as your essential guide to the data and insights from Gartner’s 2021 CMO Spend Survey.

Published: 12 July 2021

ID: G00754999

Analyst(s): Ewan McIntyre Anna Maria Virzi

Already a Gartner client?

Become a Client

This research is reserved for paying clients. Speak with a Gartner specialist to learn how you can access this research as a client, plus insights, advice and tools to help you achieve your goals.

Contact Information

All fields are required.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Gartner Marketing Symposium/Xpo™

Connect with the leading CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.