Gartner Research

How to Leverage Customer Advocacy and User-Generated Content to Maximize Purchase Confidence

Summary

As consumer expectations for content marketing continue to rise, digital marketing leaders are challenged with a balancing act of maintaining fresh content while rationalizing resources. Marketers must optimize customer advocacy initiatives to build purchase confidence among customers.

Published: 15 July 2021

ID: G00729852

Analyst(s): Digital Performance Benchmarks Team

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