Gartner Research

Critical Capabilities for Personalization Engines


Personalization remains a priority for digital marketing leaders. However, not every personalization engine is built the same. Use this research to assess personalization engines based on the distinct capabilities they provide across marketing, digital commerce and service and support use cases.

Published: 19 July 2021

ID: G00733938

Analyst(s): Jason McNellis Jennifer Polk Claire Tassin

Table Of Contents


What You Need to Know


  • Adobe
  • Algonomy (RichRelevance)
  • Attraqt
  • Boxever
  • Dynamic Yield
  • Insider
  • Kibo (Monetate)
  • Optimizely (Episerver)
  • Oracle Maxymiser
  • Salesforce
  • SAP (Emarsys)
  • SiteSpect
  • Testing
  • Optimization
  • Targeting
  • Triggering
  • Customer Experience
  • Measurement and Reporting
  • Marketing
  • Digital Commerce
  • Service and Support

Inclusion Criteria

Gartner Recommended Reading

Critical Capabilities Methodology

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