The marketing software market growth halved to 9.5% in 2020 reaching $15.5 billion, the slowest growing segment in the overall CRM market. COVID-19 hit growth but expenditure to support digital customer experience and adoption of artificial intelligence/machine learning in marketing are key drivers.
Market Share Data
Overall Market Segment Performance Analysis
Top Vendors Analyzed
Other Notable Vendors
Mergers and Acquisitions
Gartner Recommended Reading
Note 1: CRM Market Share Taxonomy 2020