Gartner Research

Streamline Direct Sales and Partner Enablement Content Like High-Growth Companies

Summary

Gartner research shows product marketers are often overwhelmed by the volume and effort of delivering enablement content to direct sales and partners — although these efforts make a positive business impact. Streamline content and enablement requests to reduce workload and improve content usage.

Published: 27 July 2021

ID: G00740209

Analyst(s): Mark Paine Michele Buckley

Table Of Contents

Overview

Introduction

Analysis

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