Gartner Research

Engage and Convert Small Business Prospects With Content That Is Both Interactive and Distributed Correctly

Summary

Small businesses prefer to have a choice of both quantitative and qualitative information to learn about technology products and services. Product marketers should invest in a rightsized marketing mix for their small business segment with effective content formats and delivery channels.

Published: 27 July 2021

ID: G00747259

Analyst(s): Mikako Kitagawa

Table Of Contents

Overview

Introduction

Analysis

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