Gartner Research

What Are Product Origin Stories and How They Should Be Told

Summary

Key sustainability data held by organizations can be communicated as product origin stories to influence customers’ buying decisions. Executive leaders should use this research to understand the need for such stories, assess how they should be told and identify associated potential risks.

Published: 02 August 2021

ID: G00755161

Analyst(s): Sarah Watt Andrew Stevens

Table Of Contents

Overview

Introduction

Analysis

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