Gartner Research

Critical Capabilities for Sales Force Automation


Sales force automation tools standardize a company’s core CRM sales processes. This Gartner Critical Capabilities research evaluates 16 SFA vendors against three use cases. Application leaders supporting sales should use our use-case-specific rankings to identify vendors for further evaluation.

Published: 09 August 2021

ID: G00733927

Analyst(s): Adnan Zijadic Ilona Hansen Melissa Hilbert Steve Rietberg

Table Of Contents


What You Need to Know


  • Creatio
  • Freshworks
  • HubSpot
  • Insightly
  • Microsoft
  • Neocrm
  • Oracle
  • Pega
  • Pipeliner
  • Salesforce
  • SAP
  • SugarCRM
  • Vtiger
  • Zendesk
  • Zoho
  • Account and Contact Management
  • Activity Management
  • Opportunity Management
  • Forecasting Management
  • Reports and Dashboards
  • Mobile
  • Partner Relationship Management
  • Platform and Integration
  • Lead Management
  • Guided Selling
  • B2B Sales
  • B2C Sales
  • Indirect/Relationship Sales

Inclusion Criteria

Gartner Recommended Reading

Critical Capabilities Methodology

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