Today’s customer relationship management systems capture customers’ data and interactions, but rarely influence their behavior significantly. Application leaders must prepare to use systems that employ behavioral science to influence more deeply the behavior of customers and internal users.
Note 1 Roots of the Word “Maverick”
Note 2: Five Trends Will Fuel the Shift to Customer Behavior Management
Note 3: Captology
Note 4: CFO Investment Change: Fiscal Year 2021 Versus Fiscal Year 2020
Note 5: Top 11 CFO Business Priorities in 2021 and 2022