Gartner Research

Key Digital Commerce Buying Behaviors CSOs Must Address

Summary

This research outlines for chief sales officers three key B2B digital commerce buying behaviors — more time spent learning independently, less deliberation with peers and higher purchase regret — and how to adapt sales strategy to align with these behaviors and address related challenges.

Published: 10 August 2021

ID: G00752682

Analyst(s): Sales Research Team

Table Of Contents

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What You Need to Do

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