Gartner Research

Working Across Functions to Design Digital Customer Experiences That Boost Loyalty

Summary

Orchestrators may emerge from marketing, customer experience, product or IT. Wherever they come from, these functional leaders use their spheres of influence to create digital experiences that change customer perceptions and behaviors to increase brand loyalty.

Published: 11 August 2021

ID: G00754171

Analyst(s): Customer Experience Research Team

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