Gartner Research

Digital Marketing Survey 2021: Manufacturing and Natural Resources Strategic Priorities and Opportunities

Summary

The pandemic pushed manufacturing and natural resources digital marketing leaders to accelerate their brands’ digital maturity. This report examines the primary objectives that guide their digital marketing investments, as well as the supporting roles played by digital channels and agency partners.

Published: 20 August 2021

ID: G00747138

Analyst(s): Rick LaFond

Table Of Contents

Overview

Survey Objective

Data Insights

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