Gartner Research

What to Do When Machine Customers Go Rogue

Summary

Machine customers’ actions are not always beneficial to all parties. Machines are making trade-offs, and some could cause harm to the business. Applications and software engineering leaders supporting CX must use this research to help detect and mitigate risk when machine customers go rogue.

Published: 25 August 2021

ID: G00731599

Analyst(s): Don Scheibenreif Alfonso Velosa Magnus Revang Avivah Litan

Table Of Contents

Overview

Strategic Planning Assumptions

Introduction

Analysis

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