Gartner Research

CMO Spend Survey 2021: How Priorities Differ in Lowest vs. Highest Marketing Budgets

Summary

CMOs with the lowest marketing budgets spend a significantly larger share of their budget on owned media than their counterparts with the largest budgets. Learn how CMOs’ priorities vary based on a budget’s relative size — and what’s driving those plans.

Published: 07 September 2021

ID: G00754634

Analyst(s): Anna Maria Virzi Ewan McIntyre

Table Of Contents

Overview

Survey Objective

Data Insights

Presentation Deck

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