Gartner Research

Digital IQ: Email Benchmarks 2021

Summary

Gartner’s email marketing benchmarks measure B2B and B2C brands from six industries and rank their performance. Digital marketing leaders should use Gartner’s email benchmarks to keep a pulse on the successful strategies and priorities of leading brands in and out of their industry.

Published: 07 September 2021

ID: G00741609

Analyst(s): Evan Bakker Sarah Xu

Table Of Contents

Introduction

Analysis

Rankings

Gartner Recommended Reading

Methodology

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