Gartner Research

How CPG Marketers Can Obtain and Deploy Shopper Data to Inform Strategies

Summary

Digital marketing leaders struggle to use data and analytics to influence decisions. They must determine methods to obtain first-party data, and then continuously draw on those insights to drive an informed strategy. Indie personal care brand Tula exemplifies this approach.

Published: 08 September 2021

ID: G00752228

Analyst(s): Digital Performance Benchmarks Team

Table Of Contents

Introduction

Key Recommendations

Analysis

Gartner Recommended Reading

Methodology

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