Gartner Research

Case Study: Tech-Touch Customer Success and the Power of Amazement (SAP)

Summary

Product marketers understand the importance of teaming with the customer success function to drive shared objectives like retention and growth, but are challenged to scale efforts to all customers. This Case Study offers lessons from SAP on how to run customer success at scale using tech touch.

Published: 13 September 2021

ID: G00756301

Analyst(s): Maria Marino Michael Maziarka

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