Gartner Research

Quick Answer: How to Improve Lead Quality by Partnering With Marketing

Summary

Marketing-sourced leads are generated to meet quantity goals. Sales leaders can improve lead quality and the likelihood of leads progressing by partnering with marketing to develop a lead scoring model that incorporates sales’ customer and market input.

Published: 14 September 2021

ID: G00756030

Analyst(s): Jeffrey Cohen

Table Of Contents

More Detail

Recommended by the Authors

Already a Gartner client?

Become a Client

This research is reserved for paying clients. Speak with a Gartner specialist to learn how you can access this research as a client, plus insights, advice and tools to help you achieve your goals.

Contact Information

All fields are required.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Gartner CSO & Sales Leader Conference

Connect with the leading CSOs and Sales leaders to get perspectives on the emerging trends, insights, innovation, and more.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.