Gartner Research

Quick Answer: Should I Hire a Dedicated Sales Professional or Upskill an Existing Delivery Manager?

Summary

Tech CEOs of IT services firms face specific route-to-market decisions when they seek to grow their business. We examine when it makes sense to establish dedicated direct sales resources versus expand current client-facing delivery resources to include new business development.

Published: 16 September 2021

ID: G00751409

Analyst(s): Derry Finkeldey Neil McMurchy

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