Revenue data solutions provide actionable context about customers and prospects, making planning, acceleration and engagement activities more effective. Data-driven CCOs and peers should understand the market dynamics and data types to select the provider whose capabilities best fit their needs.
Strategic Planning Assumptions
Gartner Recommended Reading
Note 1: Representative Vendor Selection
Note 2: Gartner’s Initial Market Coverage
Note 3: Select Transactions Since the 2019 Market Guide for Data Intelligence Solutions for Sales