Gartner Research

Product Managers Can Communicate Product Value Better by Vanquishing 3 Tech Buyer Myths

Summary

Product managers have preconceptions of end user buyers’ behavior throughout the buying cycle. Product managers can better communicate product value by providing richer content for buyers’ self-driven searches, downplaying pricing, and engaging buyers directly in sales activities.

Published: 30 September 2021

ID: G00746519

Analyst(s): Adrian Lee

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