Digital advertising continues to be a top marketing strategy, despite uncertainty about the future of its underpinning technologies. As ad tech vendors scramble to adapt to changing rules and expectations, digital marketing leaders can use this evaluation to track evolving offerings.
- Vendor Strengths and Cautions
- Basis Technologies
- The Trade Desk
- Verizon Media
Inclusion and Exclusion Criteria
Gartner Recommended Reading
Evaluation Criteria Definitions