Published: 04 January 2022
Summary
Account-based marketing platforms provide the foundation to run ABM programs at scale. Product marketers seeking to partner with sales on account-centric approaches to audience management, campaign orchestration, audience activation and measurement can use this research to find the right solution.
Included in Full Research
- 6sense
- Demandbase
- Jabmo
- Madison Logic
- RollWorks
- Terminus
- Triblio
- Audience Management
- Intent Data
- Orchestrate Display Advertising
- Orchestrate Across Native Channels
- Activate Non-native Channels
- Embedded Sales Alerts
- Integrations With Martech/Salestech
- Account Measurement and Analytics
- New Account Acquisition
- Account Retention
- Account Expansion
Gartner Recommended Reading
Critical Capabilities Methodology