Gartner Research

Top-10 Marketing Processes for the 21st Century

Published: 24 July 2003

ID: G00116462

Analyst(s): Kimberly Collins, Claudio Marcus

Summary

The marketing function must evolve to support advanced, customer-centric marketing processes. There are 10 processes that will deliver the greatest value to customers and the enterprise.

Table Of Contents
  • Key Issues

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