Gartner Research

Critical Capabilities for Digital Experience Platforms

Published: 01 March 2022


Organizations use DXPs to compose, manage, deliver, contextualize and optimize digital experiences via multiple channels across B2C, B2B and B2E use cases. This research will help application leaders responsible for digital and customer experiences to find the most-suitable vendors for their needs.

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Key Findings
  • Products in the digital experience platform space continue to bifurcate along the lines of suites versus platforms. Suites most often provide wider customer experience suites, marketing CRM, martech and digital commerce. Platforms focus on core DXP capabilities and provide extensibility via integrations with an ecosystem of point solution capabilities from third-party providers.

  • The customer data platform is emerging as a single view of the customer that can be used “on the fly” for digital experience improvement. This has caused a “land grab” of such vendors in 2020/2021 by most leading DXP vendors, which has improved some critical capabilities.

  • Composable DXPs

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  • Acquia
  • Adobe
  • Bloomreach
  • CoreMedia
  • Crownpeak
  • HCL Software
  • Kentico
  • Liferay
  • Magnolia
  • OpenText
  • Optimizely
  • Progress Software
  • Salesforce
  • Sitecore
  • Squiz
  • Analytics and Optimization
  • Applied Artificial Intelligence
  • Architecture and Platform Design
  • Collaboration and Knowledge Sharing
  • Cloud Support
  • Content Management
  • Extensibility and Integration
  • Multiexperience Support
  • Navigation, Search and Insight
  • Personalization/Context Awareness
  • Security and Access Control
  • Account Services
  • Customer Data Management
  • Customer Journey Mapping
  • Presentation and Orchestration
  • B2C Experience
  • B2B Experience
  • B2E Experience

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Critical Capabilities: A deeper look into provider offerings

How does a Critical Capabilities report work?

As a companion to the Magic Quadrant™, a Critical Capabilities report scores competing products and services against a set of meaningful differentiators. It reveals which options are the best fit in various use cases to help you focus on the vendors best suited to your needs.

A Critical Capabilities report is more than just a diagram. You also get:

Sharper focus

Narrow down the product and service criteria most important to you.

Individualized use cases

Use interactive features to customize usage scenarios based on your organization’s unique needs.

Faster decision making

Use data to speed up provider selection and accelerate the procurement process.

A Gartner Critical Capabilities report is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.

Pick the right provider with confidence

We use a Critical Capabilities report, the Magic Quadrant and more to ensure you select the best-fit provider to avoid the costly repercussions of a poor decision.

Align deal structures and optimize spend

We benchmark pricing against the market so you avoid unnecessary charges.

Reduce complexity and risk

We analyze contract terms and conditions to protect you against future price increases and unanticipated costs.

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