Published: 01 March 2022
Organizations use DXPs to compose, manage, deliver, contextualize and optimize digital experiences via multiple channels across B2C, B2B and B2E use cases. This research will help application leaders responsible for digital and customer experiences to find the most-suitable vendors for their needs.
Products in the digital experience platform space continue to bifurcate along the lines of suites versus platforms. Suites most often provide wider customer experience suites, marketing CRM, martech and digital commerce. Platforms focus on core DXP capabilities and provide extensibility via integrations with an ecosystem of point solution capabilities from third-party providers.
The customer data platform is emerging as a single view of the customer that can be used “on the fly” for digital experience improvement. This has caused a “land grab” of such vendors in 2020/2021 by most leading DXP vendors, which has improved some critical capabilities.
Composable DXPs
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As a companion to the Magic Quadrant™, a Critical Capabilities report scores competing products and services against a set of meaningful differentiators. It reveals which options are the best fit in various use cases to help you focus on the vendors best suited to your needs.
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