Published: 16 March 2022
Delayed or false-start product launches can create a cascade of product life cycle and credibility issues. Product leaders need to strengthen fundamentals, adopt innovative methods and optimize all four phases — strategize, plan, create and communicate — to achieve product launch success.
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Agile product development practices pressure product leaders to overinvest time spent with engineering teams and reduce their strategic collaboration with sales, marketing and other key functions.
Delayed product launches create a cascade of other life cycle management issues for product leaders and raises credibility issues for both the product and the extended launch team.
Customer success stories and case studies are a critical method of communicating product value and overall product success; however, product leaders also find this content the most difficult to create.
As buying journeys grow in length and complexity, product leaders struggle to communicate impactfully, as the majority
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