Published: 16 March 2022
Delayed or false-start product launches can create a cascade of product life cycle and credibility issues. Product leaders need to strengthen fundamentals, adopt innovative methods and optimize all four phases — strategize, plan, create and communicate — to achieve product launch success.
Agile product development practices pressure product leaders to overinvest time spent with engineering teams and reduce their strategic collaboration with sales, marketing and other key functions.
Delayed product launches create a cascade of other life cycle management issues for product leaders and raises credibility issues for both the product and the extended launch team.
Customer success stories and case studies are a critical method of communicating product value and overall product success; however, product leaders also find this content the most difficult to create.
As buying journeys grow in length and complexity, product leaders struggle to communicate impactfully, as the majority
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