Published: 17 March 2022
Per seat and annual license pricing are fast declining in healthcare, but a SaaS pricing model alone will not guarantee a sale. Product leaders targeting the healthcare sector can use this research to make their pricing proposals as effective as possible.
Gartner research shows that healthcare buyers are increasingly choosing software as a service (SaaS) pricing models with short contract terms of just one or two years.
Vendor firms that limit themselves to SaaS pricing will inhibit their growth prospects since not all healthcare organizations are ready for SaaS.
Healthcare buyers have become weary of vendors that charge additional fees for features or services that they rightly consider part and parcel of a SaaS offering.
Product leaders advancing healthcare industry product planning and strategy must:
Reassure buyers inclined toward SaaS, while balancing internal revenue predictability demands, by leading with one-year
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