Published: 18 March 2022
Product launches require leveraging prior planning and development. Product managers responsible for managing a product launch must flawlessly scope and create the launch plan; align sales, marketing, support and operations resources; and evaluate success after launch.
Successful launches are whole company endeavors that require alignment of all relevant stakeholders; launch leads are led either by product management or product marketing.
Vendors use agile methodologies and develop or refine their products in an iterative approach; anticipating the timing of the launch is a challenge.
Product managers (PMs) who are launch leads also juggle multiple roles. They may lack the best practices for how to create a plan and may not be resourced adequately to execute a successful launch.
Organizational constraints can complicate buildup of sales and operational readiness, resulting in missed launch targets. Business pressure to close
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