Gartner Research

Insurance Buyer Personas for Marketing Effectiveness in Demand Generation

Published: 29 March 2022

Summary

Fifty-six percent of technology buyers in insurance report to lines of business — not central IT. Product leaders seeking to build a buyer-persona-based marketing strategy for demand generation and revenue growth should use this research as a starting point for personas outside of central IT.

Included in Full Research

Analysts:

Rajesh Narayan

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