Published: 01 April 2022
Digital business is huge and still growing fast in China, but its context is unique and continually evolving. We answer 10 common questions about digital business in China to help executive leaders of international companies grasp their opportunities.
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China’s digital economy grew by 9.7% to $6.1 trillionin 2020 amid the COVID-19 pandemic and a global economic downturn. Digital business in China holds significant opportunities for both domestic and international companies.
The Chinese context — digital and nondigital — is unique and changing fast, in terms of public sector, regulatory regime and private sector.
International companies doing digital business with China must continually invest time and resources in understanding the Chinese digital context and diffusing that knowledge throughout their organizations.
Executive leaders of international companies aiming to start doing, or to grow, digital business in China should:
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