Published: 01 April 2022
Partnering with Amazon Web Services can increase revenue and visibility for technology and service providers, but also presents distinct challenges. Product managers seeking to maximize the value of their AWS partnership can benefit from the findings of our recent partner survey.
Amazon Web Services (AWS) is the market leader in cloud infrastructure and platform services. As such, AWS attracts thousands of partners, making it difficult to stand out with a unique position in the market.
Overall satisfaction with the AWS partner program was up 15% in this year’s survey over last year’s. AWS partners cite the value of lead sharing and resell and distribution revenue programs as the most important benefits of the AWS partner program, though they are generally dissatisfied with this aspect of the program.
Although generally satisfied with the AWS partner program, partners expressed concerns about investing in
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