Published: 06 April 2022
Organizations tend to invest in emerging technology in line with their buying behavior outlined by Gartner’s Enterprise Technology Adoption Profiles. Product leaders looking to engage technology buyers can use these profiles to determine which organizations are adopting emerging technology.
Funding for emerging technology is likely to increase in the next 12 months, with top funders being the leader profiles — Ambitious Leaders (ABD) and Agile Leaders (FID) — and Fast Followers (SCD).
The objectives for investing in emerging technology differ across Enterprise Technology Adoption (ETA) Profiles. The leader profiles focus on competitive differentiation and are the most open to investing in emerging technology.
CIOs and CTOs lead decision making for the emerging technology initiative in their organizations, while product development R&D is the decision influencer for most ETA Profiles.
Most organizations are in the early implementation stage of emerging
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Analysts:
Tech Buying Behavior Research Team
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