Gartner Research

How Life Science CIOs Can Build a Data-Driven Enterprise Foundation With Commercial MDM

Published: 08 April 2022

Summary

Life science organizations have lofty ambitions to leverage data and improve strategic decision-making capabilities through analytics. CIOs must invest in and scale the use of MDM to generate value from information.

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Overview

Key Findings
  • Hype about 360-degree customer (C360) platforms as a panacea to improve customer engagement is driving a new wave of master data management (MDM) requirements, forcing CIOs to initiate or expand MDM programs rapidly.

  • Life science (LS) organizations often struggle with data governanceand hardened data silos that prevent detailed, enterprisewide understanding of interactions with customers.

  • Limited governance leads to inconsistently defined business rules and uncertainty about the accuracy and completeness of data, making it difficult for business users to trust customer-related insights and drive business decisions.

  • Without measurable KPIs and continuous engagement from business stakeholders, MDM programs risk loss of momentum

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Analysts:

Animesh Gandhi

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