Published: 08 April 2022
Life science organizations have lofty ambitions to leverage data and improve strategic decision-making capabilities through analytics. CIOs must invest in and scale the use of MDM to generate value from information.
Hype about 360-degree customer (C360) platforms as a panacea to improve customer engagement is driving a new wave of master data management (MDM) requirements, forcing CIOs to initiate or expand MDM programs rapidly.
Life science (LS) organizations often struggle with data governanceand hardened data silos that prevent detailed, enterprisewide understanding of interactions with customers.
Limited governance leads to inconsistently defined business rules and uncertainty about the accuracy and completeness of data, making it difficult for business users to trust customer-related insights and drive business decisions.
Without measurable KPIs and continuous engagement from business stakeholders, MDM programs risk loss of momentum
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