Published: 08 April 2022
Poorly differentiated and misaligned product planning stymies IoT product managers’ ability to exploit smart city opportunities in Asia. They need to localize their product and delivery strategy based on specific regional context and trends that decide the speed and scope of smart city initiatives.
Expanding into Asia in one effort is an impossible task due to the high diversity in market maturity, spending power and other influencing factors like political systems, policies and regulatory environments, civil and ICT infrastructure, availability of funding, and more.
Cross-border collaboration around smart cities across various countries in Asia is very active. This provides IoT product managers the opportunity to leverage their success and experience in one city or country and expand into new markets driven by these collaborations.
It’s easier to drive growth through a local partner-led ecosystem, which enables quickly adjusting solution offering, tweaking business strategy
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