Published: 08 April 2022
Partnering with Google Cloud can increase revenue and visibility for technology and service providers, but also presents distinct challenges. Product managers seeking to maximize the value of the Google Cloud Partner Advantage program can benefit from the findings of our recent partner survey.
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The Google Cloud Partner Advantage program is the youngest of the leading three hyperscale cloud service provider (CSP) partner programs.Google has considerably invested into partner enablement activities but still should improve their tools, processes and marketplace.
Overall, satisfaction with the Google partner program was up 17% in this year’s survey over last year’s. Being in last (third) place in 2020, Google Cloud moved up to No. 2 in 2021.
Across all partner programs we tested, survey respondents cited global visibility into opportunity pipelines, partner finder value, as well as quality and value of cloud marketplace transactions that are not meeting
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