Published: 11 April 2022
Co-development activities are essential to R&D’s overall strategy and execution against functional goals. This research provides R&D leaders responsible for co-development partnerships insight into the approaches their peers take to select, manage and evaluate these partnerships.
R&D organizations typically select co-development partners and evaluate their performance using an ad hoc, qualitative and informal approach.
Most of the organizations have a centralized or hybrid external partnership strategy, but aspire to be more decentralized in the future.
Key challenges in co-development partnerships include intellectual property (IP) management, resource management, and alignment of goals/statement of work between the company and its partners.
R&D leaders responsible for managing external partnerships should:
Formalize co-development partnership selection, management and evaluation to achieve better co-development outcomes by using standardized criteria and processes.
Align R&D’s external partnership strategy with organizational and functional goals to
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