Published: 13 April 2022
Co-development activities are essential to R&D’s strategy and execution against functional goals. This research, the second of a two-part series, provides R&D leaders with insight into the challenges their peers face in co-development partnerships, as well as top practices in overcoming them.
The increasingly digital nature of R&D work enables faster and easier exchange of ideas, data and knowledge between enterprises. This requires a new approach to co-development partnerships, but many R&D organizations find change difficult to adopt. Those that fail to adapt will risk missing opportunities to expand their innovation network as well as opportunities to build new capabilities and skills with partners.
R&D leaders and their teams struggle to define the goals of the partnership and to identify a mutually beneficial or a win-win approach for all partners involved, making co-development partnership management and evaluation challenging.
R&D leaders often
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