Published: 13 April 2022
Many product managers run or participate in product communities to interact with users for feedback on the product strategy and roadmap. As the method to discover, evaluate and purchase technology changes, the product community’s role becomes broader and ever more vital to product success.
Users that perceive a high value from a product will often interact with similarly minded users from other organizations to share best practices and experiences of the product’s use.
Communities formed around popular products are an excellent source of information about product usage and desired enhancementsand if motivatedcan act as an external evangelization group.
Product managers seeking to extend their product leadership reach should:
Facilitate the formation of communities by identifying active and collaborative users and initially hosting community sites, events and meetings.
Actively participate and contribute to the communities by acting as a source of information and support but avoid
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