Published: 18 April 2022
Many tech CEOs of SaaS startups focus on new technology or product features without clearly identifying a target market and quantifying the economic value that their solution provides to prospects. Use this approach to identify and clarify the value for prospects while pursuing problem-solution fit.
Startup SaaS tech CEOs often focus too much on clearly solving a problem for a prospect without quantifying the value associated with that solution.
Buyers are looking to understand how a solution will benefit their business, but tech CEOs often tout capabilities that don’t directly translate to business benefits.
Understanding the value of a solution relative to the cost of ownership for prospects is critical knowledge for confirming problem-solution fit and preparing to move into the product-market fit phase.
Startup tech CEOs looking to clearly communicate the value of their SaaS solution must:
Develop a process for estimating the value of
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