Gartner Research

The Analyst Relations Professional’s First 100 Days

Published: 20 April 2022

Summary

When an AR professional is new to the program, role or organization, a best practice in the first 100 days is to define goals, create a plan and communicate expectations with defined metrics. To ensure success, there are six elements AR leaders must achieve in their first 100 days.

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Overview

Key Findings
  • The key to a successful analyst relations (AR) program is having clear goals, a defined strategy and supporting tactics that are aligned with the company’s goals.

  • The AR discipline is often misunderstood when AR does not educate or communicate clear expectations with stakeholders. Strong communication with stakeholders from the beginning sets the program up for success. AR leaders who deviate from the AR defined plan and processes without communicating why will lose credibility with stakeholders and diminish the value of the program.

  • AR programs fail when they do not have clear goals, a defined strategy and supporting tactics that deliver

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