Gartner Research

How to Navigate Cloud-Based WCM and DXP Solutions

Published: 22 April 2022


Market confusion has led to customers failing to take full advantage of cloud-based DXPs and WCM solutions. Application leaders responsible for CX strategy and DXP and WCM programs must identify suitable models, align them with the vendor categories and assess vendor fit.

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Key Findings
  • Staying with on-premises web content management (WCM) systems or digital experience platforms (DXPs) limits the ability to innovate, be agile and adopt new functionality.

  • Confusion over multiple cloud and deployment model combinations offered by partners and vendors, coupled with a lack of transparency by providers, leads to inertia and reluctance to embrace cloud-based solutions.

  • Application leaders feel overwhelmed when attempting to shortlist and differentiate suitable cloud-based WCM and DXP vendors, risking misalignment with digital strategy.


Application leaders responsible for WCM or DXP initiatives must:

  • Use Gartner’s three-step framework to identify which type of cloud and deployment model for WCM or DXP

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John Field Irina Guseva

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