Published: 26 April 2022
Digital marketing campaigns can generate high traffic, but low conversion rates, hindering return on ad spend. Digital marketing leaders should maximize performance with a well-articulated campaign strategy, content designed for conversion and reduced complexity of multistep campaigns.
Digital marketing leaders struggle with marketing campaigns that lack well-defined success criteria.
Digital marketing content with an appealing storyline and value proposition can improve the performance of lead generation campaigns.
Marketing assets designed to optimize conversion that are tested sufficiently prior to and throughout the campaign can improve conversion rates.
Multistep campaigns used by industries with products and services that require longer purchase paths can decrease abandonment rates by reducing perceived process and experience complexity.
Digital marketing leaders responsible for digital marketing strategy and execution must:
Develop a well-articulated campaign strategy. Establish clear success criteria that align with both marketing and business
Analysts:
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