Published: 10 May 2022
Technology and service providers often seek to increase demand generation, accelerate sales cycles and improve customer success. Providers should evaluate Cool Vendors to improve their go-to-market strategy across the B2B customer life cycle and help their teams achieve business objectives.
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Technology marketing teams are usually responsible for driving buyer engagement that spurs demand and business growth. According to our research, 44.9% of technology marketers are measured by marketing’s contribution to revenue and 45.4% by marketing-influenced sales pipeline.
Onboarding is a key “moment of truth” in the customer journey that can either cement buyer confidence or destroy it. Although the onboarding process can be well-defined, it remains high effort and overly long in duration.
Many sales teams use manual, ad hoc processes for presales activity including proofs of concept (POCs) using cobbled together solutions that combine spreadsheets, agile development tools, collaboration
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