Gartner Research


Published: 16 May 2022



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  • 暗号通貨は、現在流通している通貨19兆4,000億ドルのうち11%弱を占めているが、その額は急速に増加しており、主流企業や投資家、金融機関が続々と取引に参入している。

  • 新たな暗号決済ネットワークは仲介者の排除を推し進めるが、従来の大手決済ネットワーク企業は、自社が排除される状況を回避しようと、暗号通貨に対応しつつある。

  • 2021年に注目を集めたハッキングやランサムウェア攻撃では、結局は犯人が盗んだ資金を返還したり、警察がその資金を取り戻したりした。捜査当局は、高度なブロックチェーン・フォレンジックを用いて、盗まれた資金を追跡し回収している。

  • Coca-Cola、Stella Artois、Visaをはじめとする多くの消費財企業は、既にデジタルの非代替性トークン (NFT) を保有しており、マーケティングや新たな収益源の創出のためにブランドの無形価値を活用している。



  • ブロックチェーン・ソリューションを開発するために、外部サービス・プロバイダーやパッケージ製品の予算を計上する。

  • 自社のアプリケーションに影響する規制について考察する。ロビー活動に投資して変化を監視し、自社の利益のために支持者を関与させるべきかどうかを検討する。

  • コンプライアンスに対応し、犯罪行為を検知・防止するために、オンチェーン (ブロックチェーン上) およびオフチェーン (ブロックチェーン外) のアナリティクス・プロバイダーを選択する。プロジェクトの一環として、この支出の予算を計上する。

  • NFTを利用して、コミュニティ・エンゲージメントを通じたブランド価値の向上を図る。

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Masaki Suzuki

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