Gartner Research


Published: 19 May 2022



Included in Full Research


  • プログラマブル・エコノミーの成長はS字曲線を描く。

  • すべての市場において、必要な商取引を特定し実行するために、人工知能 (AI) や関連テクノロジ (スマート・コントラクトなど) の利用が広がる。

  • 企業は、商用ライセンスの下で自律的に活動するマシン・カスタマーの着実な進化を体験することになる。

  • トークン化されたデジタル資産が徐々に導入され、新たなビジネス機会が生まれる。



  • ビジネス・リーダーに対し、「形式、仕組み、価値という点で、商業活動の未来はどのようになるか」「企業顧客のうち、近い将来に『マシン』に変わりそうなところはどこか」といった基本的な問いを投げけ、プログラマブル・エコノミーをビジネス戦略に組み込む。

  • デジタル資産による金融構造/業界のディスラプションがもたらす競合上の力関係の変化など、プログラマブル・エコノミーの機会と課題についてCEOや取締役会を教育するために、プレゼンテーションを作成する。

  • Gartnerのプログラマブル・エコノミー成長モデルを検討し、マシン・カスタマーなどの新しい種類の商業アクター (行動主体) や、さまざまな形態の顧客エンゲージメントによって、潜在的な売り上げがどのように増大し得るかを評価する。その価値を獲得するには、どのような種類の能力が必要になるか検討する。

  • プログラマブル・エコノミーのスピード、ダイナミズム、複雑性に対応するために、業務の遂行方法をどのように変える必要があるか判断し、戦略をリセットする。既存の戦略を段階的に変更するだけでは十分ではなく、デジタル・テクノロジを用いて最適化しても不十分である。

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Masaki Suzuki

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