Published: 01 July 2022
Digital marketing leaders often struggle to identify the right metrics to assess their multichannel marketing campaigns. To determine campaign effectiveness, use this research to measure three different categories of audience response: action, engagement and perception.
Included in Full Research
Digital marketing leaders are overwhelmed by too much data and often lack a structured approach for defining marketing campaign success metrics. As a result, they struggle to gauge the effectiveness of their marketing campaigns, channels and tactics.
Because disparate channel-specific metrics are difficult to stitch together to tell a coherent story, marketers lack a multichannel view of campaign performance.
To measure your multichannel marketing campaign using data and analytics:
Clients can log in to view the entire