Gartner Research


Published: 08 August 2022



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  • IT、人事、総務、ビジネス部門のリーダーは、それぞれ異なる方法で従業員エクスペリエンス (EX) をサポートしている。そのため、EX戦略によって解決すべき問題が何であるかや、デジタル・ワークプレースがどのように貢献するのかといった点で、認識のギャップが生じている。

  • アプリケーション・リーダーは、従業員ジャーニーを可視化するデジタル従業員エクスペリエンス (DEX) の手法を持っていないため、相当なデジタル・フリクション (摩擦) が発生している。結果として、「自社のテクノロジ・ツールは能力を高め、利用しやすい」と感じている従業員は、3分の1にとどまっている。



  • DEXを柱に据えて従業員エクスペリエンスの定義を拡大することで、従業員エクスペリエンスにおける関係部門との連携を図る

  • デジタル・ワークプレース戦略を成功に導く従業員ペルソナを構築するため、Gartnerの従業員ペルソナ構築プロセスを活用する。

  • デジタル・ワークプレースの問題には、ペルソナを適用することでデジタル・フリクションを特定し、多様な従業員セグメントをサポートする。

  • 最適なDEXを実現するデジタル・ワークプレース・フレームワーク (DWフレームワーク) を設計するために、「デジタル・ワークプレース・アプリケーションは従業員をサポートし、かつ満足させるものでなければならない」という考えを周知する

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Hironori Hayashi

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