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Published: 25 August 2022



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通信サービス専門のテクノロジ/サービス・プロバイダー (TSP) は、顧客のデバイスとモノのインターネット (IoT) デバイスの長期間の移動傾向に関するデータを既に蓄積している。通信サービスと位置情報サービス (LBS) を専門とするTSPプロダクト・リーダーおよびプロダクト・マネージャーには、新しい位置情報ベースのテクノロジとアナリティクスを活用して、これらのデータセットをプラットフォーム・サービスとして商品化するチャンスがある。しかし、そのためには、LBSに関する曖昧な法規制の課題を克服するとともに、位置情報ベースのインテリジェンスを商品化しようとした過去の試みを検証し、現在の活動を正当化する必要がある。


  • TSPは、拡張性に優れた価値あるインサイトをもたらすデータセットを保有しており、リアルタイム・アナリティクスを提供することが可能である。これには、最適化 (例:どこに新店舗を構えれば客足を最大化できるか)、安全性 (例:スクール・バスの学区の割り振り)、ビジネスや消費者に関する深い理解 (例:マーケティングのために特定セグメントの行動を詳しく知る) が含まれる。


  • 位置情報データに関する過去の取り組みのユースケースでは、有意な結果が得られなかった

  • プライバシーと位置情報に関する法規制の曖昧さが、TSPがLBSユースケースを最大限に活用する上で妨げになった。

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Rika Narisawa

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